Mythologizing Power of Everyday Life

Abstract

The article presents the social mythology as a phenomenon that is implemented on two levels – the “archaic” and “conjunctural”: the first level reflects the ideas that go back to the archaic, unconscious everyday practices; the second one – the embodiment in the myth of the results of targeted development. It has been revealed the functions of social mythology (ontological, gnoseological, axiologi­cal, praxeological), the conductors of which are myths and rituals. The authors believe that the specifics of contemporary social mythology can be seen com­pletely, by examining how its functions are implemented in the main spheres of everyday life (mode of life, labor and leisure), thereby forming a space of mythology of everyday life. It is noted that the area of leisure contains a great potential for the manifestation of mythological components. Mythology of ev­eryday life appears in the role of an important component of social mythology, adapting the individual and society to a more familiar and understandable per­ception of social transformation. It is concluded that everyday life is a dynamic attribute of social being, largely due to its ability to accumulate contemporary myths, which open up new ideas and meanings for human life and social activity.