Visual Ecology As a Discipline

Abstract

Main strategies of Visual ecology as new scientific area of influence of visual images to
construction of media reality and urban environment are reviewed. The project of visual ecology
opens new problem field of studies: the problem of mass deformation of regimes and speed of
perception, peculiarities of formation of experience of perception by means of media problems
of visual pollution, and visual violence, research of interpersonal relations and structures of
social practices in the contexts of formation ecological and ethical responsibility. Tasks of visual
ecology are elaboration of productive systematic view on changing of visual environment,
organization of of new forms of Community strategies and policies, including ones through
making and reflecting on media images, which are able to reconcile the contradictions between
the technical and the natural.